Hi, 🤘 I design with purpose, for people.

Product designer at

Previously,Product designer at Asos,London

Hi, I'm DEB and I focus on what matters most — the user.

I start every design by understanding the user and the real problem. My background in graphic design helps me bring clarity and emotion to visuals, while my front-end skills allow me to design solutions that are both beautiful and buildable.

Adobe Suite

Design and Create

HTML5 / CSS3

Coding

Figma

UX/UI & Prototyping

Maze

User Testing

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Enhancing product discovery, driving engagement & conversion

The project addressed the challenge of displaying product variants consistently across diverse product types on ASOS’s main pages, creating a more seamless and intuitive shopping experience.

UI/UX Design

User Research

Web & Mobile UX

Designing Premier Free Trial Experience Through Strategic Partnership Integration

This case study explores how we redesigned ASOS Premier's subscription experience by introducing a 14-day free trial system, reducing adoption barriers and increasing conversion rates through strategic Spotify partnership integration.

UI/UX Design

User Partnership Integration

Business Impact

Crafting Seamless Luxury Gift Lists

This project focused on designing a seamless and luxurious gift list experience for Dior customers. By integrating intuitive UX/UI principles, the goal was to create an elegant, personalized gifting journey that reflected Dior’s brand values.

UI/UX Design

User Research

Web & Cross-Platform Design

Luxury Brand design

Redesigning Onboarding Experience for Multi-Brand Scalability

This case study explores how we created a scalable modular design system that reduced customization friction by 85% across 24+ agency clients, achieving 94.1% completion rates through comprehensive UX research and flexible component development.

UI/UX Design

Onboarding Design

A/B Testing

White-Label Design

ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT * ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *ABOUT *

From insight to interface — I connect the dots.

I’m a UX/UI designer with a background in graphic design, creating intuitive, user-centered experiences that blend creativity and strategy.

I've worked in fast-paced startups and global corporations like Dior and ASOS, adapting to different scales, speeds, and challenges.

I recently deepened my skills with a front-end development course to better connect design with real-world implementation.

Living and working across countries has shaped me into a flexible, curious designer who thrives in diverse teams.

When I’m not designing, I’m on a yoga mat, chasing waves, or sketching ideas under the sun.

UX Design

UI Design

Development

Design Research

User Flows

Usability Testing

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Say Hello 👋

Shoot me an e-mail and let's talk!

deborahbperera@gmail.com