Hi, 🤘 I design with purpose, for people.
Senior product designer at 4GIFT Previously, Product designer at Asos, London
SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS
SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS SELECTED WORKS
01
Improving product discoverability by 34% through strategic visual hierarchy
Optimizing category exploration for faster decision-making
02
Designing Premier Free Trial Experience Through Strategic Partnership Integration
Integrating partner ecosystems to drive subscription growth
03
Crafting Seamless Luxury Gift Lists
Designing a luxury-first omnichannel gift experience
04
Redesigning Onboarding Experience for Multi-Brand Scalability
Building a scalable onboarding system across 24+ brands
ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT
From insight to interface I connect the dots.
I've worked in fast-paced startups and global corporations like Dior and ASOS, adapting to different scales, speeds, and challenges.
I recently deepened my skills with a front-end development course to better connect design with real-world implementation.
Core Expertise
Download Resume →
Adobe Suite Design and Create
HTML5 / CSS3 Coding
Figma UX/UI & Prototyping
Maze User Testing
CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT CONTACT
Let's talk
I'm always interested in hearing about new projects, creative ideas, or opportunities to be part of your vision.