Hi, 🤘 I design with purpose, for people.

Senior product designer at 4GIFT Previously, Product designer at Asos, London

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Improving product discoverability by 34% through strategic visual hierarchy

Optimizing category exploration for faster decision-making

UI/UX DesignUser ResearchWeb & Mobile UX 2024

The project addressed the challenge of displaying product variants consistently across diverse product types on ASOS’s main pages, creating a more seamless and intuitive shopping experience.

Designing Premier Free Trial Experience Through Strategic Partnership Integration

Integrating partner ecosystems to drive subscription growth

UI/UX DesignPartnership IntegrationBusiness Impact 2024

Strategic design of the Premier free trial flow with Spotify partnership integration to reduce friction and drive conversion.

Crafting Seamless Luxury Gift Lists

Designing a luxury-first omnichannel gift experience

Luxury BrandWeb & Cross-PlatformUser Research 2024

This project focused on designing a seamless and luxurious gift list experience for Dior customers. By integrating intuitive UX/UI principles, the goal was to create an elegant, personalized gifting journey that reflected Dior’s brand values.

Redesigning Onboarding Experience for Multi-Brand Scalability

Building a scalable onboarding system across 24+ brands

Onboarding DesignA/B TestingWhite-Label Design 2024

Modular onboarding patterns and white-label design enabling consistent, scalable experiences across multiple agency brands.

AIsearch

Designing search experiences powered by AI

AI/UXSearchPrototyping 2024

Exploring how AI can enhance search and discovery — add your project description here.

ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT ABOUT

From insight to interface I connect the dots.

I've worked in fast-paced startups and global corporations like Dior and ASOS, adapting to different scales, speeds, and challenges.

I recently deepened my skills with a front-end development course to better connect design with real-world implementation.

Core Expertise

User ResearchInteraction DesignDesign SystemsPrototypingFigmaFramerUser TestingAccessibility

Download Resume →

Adobe Suite Design and Create

HTML5 / CSS3 Coding

Figma UX/UI & Prototyping

Maze User Testing

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Let's talk

I'm always interested in hearing about new projects, creative ideas, or opportunities to be part of your vision.

Email me at deborahbperera@gmail.com

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