Deborah consistently demonstrated initiative, empathy and a strong drive for continuous improvement — qualities essential for impactful product design.
Hi, 🤘 I design with purpose, for people.
Senior product designer at 4GIFT Previously, Product designer at Asos, London
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01
Improving product discoverability by 34% through strategic visual hierarchy
Optimizing category exploration for faster decision-making
02
ASOS Premier
Integrating partner ecosystems to drive subscription growth
03
Elevating the Baby Gifting Experience
Scaling a luxury gifting ritual across boutique and web.
04
Redesigning Onboarding Experience for Multi-Brand Scalability
Building a scalable onboarding system across 24+ brands
05
Reimagining Search for Fashion E-commerce
AI-powered semantic search across luxury brands
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From insight to interface I connect the dots.
I've worked in fast-paced startups and global corporations like Dior and ASOS, adapting to different scales, speeds, and challenges.
I recently deepened my skills with a front-end development course to better connect design with real-world implementation.
Core Expertise
Download Resume →
Adobe Suite Design and Create
HTML5 / CSS3 Coding
Figma UX/UI & Prototyping
Maze User Testing
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WHAT THEY SAY
Trusted by teams that ship
Deborah impressed our team with a highly thorough understanding of our current and prospective users. This was also reflected in the detailed justifications and high consistency behind each design presented for our team's brief.
The fastest figma fingers in the world! Debbie is not scared of any challenge and she acts immediately! Great teammate!
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Let's talk
I'm always interested in hearing about new projects, creative ideas, or opportunities to be part of your vision.